Exclusive to travel: Voyager AI takes over promerget’s M&A agents

Weinböhla near Dresden, 15 September 2026

Voyager AI GmbH receives exclusive access to the M&A agents of promerget GmbH. The agents are being adapted to Voyager AI’s operating model and are available solely to the travel and tourism vertical. No competitor in the segment gets them — not later, and not at a premium.

The reason is a market problem the industry has known about for years and has not solved. The DACH segment of specialist tour operators — luxury, themed, study and experience travel — comprises around 795 businesses. The average owner is over 55 and succession is unresolved in most cases. Anyone who wants to find, assess and integrate these businesses does not need a presentation. They need a pipeline.

“We are not buying advice. We are getting a machine. This market consolidates over the next five years whether we take part or not. Whoever automates the pipeline buys faster and cheaper than whoever runs it by hand — and sees the businesses before they reach the market.”

Ina Just, founder and Managing Director of Voyager AI GmbH

The agents arrive in three waves: first sourcing, screening and post-merger integration, then due diligence and valuation, and finally contract drafting. The rights to the generic engine remain with promerget. Voyager AI receives a perpetual, transferable right of use to the adapted instances.

Post-merger integration comes in the first wave, not the last

The order is not incidental. It is the actual statement of the agreement.

“The usual buyers earn on multiple arbitrage: buy cheap, claim synergies, sell higher. Integration counts as tiresome clean-up work. We deliberately give up the arbitrage at the front end. We make the businesses strong first and earn our alpha in the integration. That has only been technically possible for two years — and it is exactly why we can also buy companies running someone else’s tech stack, which every conventional buyer avoids.”

Johann Horch, Managing Director of promerget GmbH and Chief Growth Officer of Voyager AI GmbH

For owners this reverses the order of a sale: first the software runs in the business, then a shareholding is discussed. Only what has grown in that time is acquired.

Disclosure: overlapping roles

Johann Horch is Managing Director of promerget GmbH and at the same time Chief Growth Officer of Voyager AI GmbH. Both companies have therefore structured the agreement at arm’s length on the basis of a documented market-price model. promerget receives an ongoing base fee and a non-voting success participation that vests with the delivery and acceptance of the three agent waves. No shares are transferred and no voting rights are created.