FOR STARTUPS

We advise companies we might later invest in.

Most investors decide after two meetings and a deck. We do it the other way round: six months of work with you first, then we talk about capital. By then we know your company from the inside — and you know us.

Request a mandate How it works
  • 6MMandate duration
  • 4Stations from advisory to exit
  • 3Vehicles, kept apart
  • 10+Own acquisitions closed

THE ROUTE

Four stations. Most companies stop at the first.

And that is fine. Not every mandate leads to an investment — the work stands on its own either way.

  1. 01

    PROMERGET

    We go in

    A six-month mandate. Pitch deck, financial model, business plan. If a role in management is missing, we fill it on an interim basis.

  2. 02

    HORCH VENTURES

    Early capital

    Seed capital if the company fits. Own money, minority stake, no board seat.

  3. 03

    DEUTSCHE TECH VENTURES

    Growth capital

    Larger tickets in the growth phase, alongside a lead investor.

  4. 04

    PROMERGET

    We sell

    The M&A mandate. The exit everything before it was built for — run by the team that has done it ten times.

STATION 01 — WE GO IN

This is work, not observation.

We deliver something you keep, even if nothing else follows. And we see the company under pressure — which is a better basis for an investment decision than any data room.

  • 01 / DECK & STORY

    Not prettier. Clearer.

    A deck that answers in twelve minutes why anyone should hand you money. We build it with you, not for you — you have to be able to present it without us in the room.

    • NARRATIVE
    • STRUCTURE
    • PROOF POINTS

  • 02 / PLAN & MODEL

    Numbers that survive diligence.

    A business plan and financial model an investor can audit without them falling apart under the first question. Built the way we would want to receive them.

    • UNIT ECONOMICS
    • SCENARIOS
    • CAP TABLE

  • 03 / INTERIM CXO

    We take the seat, not the slide.

    CFO, COO or CCO for a defined period, with real responsibility. We do the work until you can hire the person who takes it over permanently.

    • CFO
    • COO
    • CCO

  • 04 / INVESTOR OUTREACH

    We know who is looking for what.

    Preparation, introductions and process management. Twenty-five years of relationships in FinTech, WealthTech and Travel Tech — and the experience of having sat on the receiving side.

    • TARGETING
    • INTRODUCTIONS
    • PROCESS

STATION 04 — WE SELL

We build from day one so the exit works.

A buyer finds out in four weeks of due diligence what is not clean inside a company. We know, because we have sat on both sides of the table — ten acquisitions, seven brands integrated, an exit to an international financial investor.

"Most founders meet their first real due diligence at the worst possible moment: when a price is already on the table. Everything we fix in month one costs nothing. The same thing found in a data room costs a multiple."

— Johann Horch, Founder & CEO

That is why the cap table, the contracts and the numbers are built to survive scrutiny long before anyone asks for them.

THE RULES

We advise and we invest. That only works with fixed rules.

They are not negotiated deal by deal. They are in every advisory agreement, in writing, before the first invoice.

  1. The advisory mandate ends before we sign an investment. Never both at the same time.
  2. No commission is charged on capital we provide ourselves.
  3. The advisory agreement contains no right of first refusal and no option on shares.
  4. A mandate is not a condition for an investment. An investment is not a condition for a mandate.
  5. We take on an exit mandate only with the agreement of all shareholders, and the fee is on the table beforehand.

If you would rather approach Horch Ventures or Deutsche Tech Ventures directly, without an advisory mandate: that is the normal route and it is just as open.

THREE VEHICLES

Advisory and capital are kept apart on purpose.

  • ADVISORY & M&A

    promerget

    Mandates for a fee. Startup advisory at one end, the sale of the company at the other.

    Deal size €10M–€250M · max. 5 mandates per year

  • EARLY STAGE

    Horch Ventures

    Seed capital, own money, minority stakes. Charges no fees of any kind.

    First cheque €50k–€250k · pre-seed and seed

    Visit horch.ventures →

  • GROWTH

    Deutsche Tech Ventures

    Growth capital as a co-investor alongside a lead, with a long holding period.

    €250k–€1M · growth stage

    Visit deutschetechventures.de →

NEXT STEP

Tell us what you are building.

Three sentences on the product, three numbers, the deck. Pricing is agreed in the first conversation — it depends on scope and on whether an interim role is part of the mandate.

Request a mandate →